MBFWJ Menswear
Reviewed

Mercedes-Benz Fashion Week Joburg offered us a far less generous selection of menswear offerings compared to the previous year's 11 men's shows. And even though we were left wanting by the variety on display, the designers who showcased did not disappoint. 

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The apparent absence of menswear variety at the recent Joburg Fashion Week could be due of the emergence of South Africa's very own independent Menswear Week, co-founded by SDR Photo's Simon Deiner. #SAMW showcased an unbeatable line-up of menswear-only shows over 3 days at the V&A Waterfront in Cape town last month.  To get a glipmse of went down at SA Menswear Week, check out our one minute roudup, here.

However, the menswear at MBFWJ was by no means disappointing. Here is what went down:

 

Augustine

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A powerful soundtrack by Jamie Commons “Jungle” had us on the edge of our seats as it bellowed through the tent. Raising the bar each time seems to be an effortless task for the Augustine design duo that understand what the urban man desires before he himself knows it. Leather, fur and badass knits are the makings of an aesthetic for the winter season that can’t come soon enough. We want every single piece. Images courtesy of AFI

 

Ruald Rheeder

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Unapologetically inspired by the pop-culture hit “50 Shades of Grey”, Ruald Rheeder illustrated the desire for luxury and aspirational opulence of this decade’s lead alpha male, Christian Grey. 50 shades of grey translated into 50 shades of texture that left us drooling for more. Velvet, silver satin lapels and weightless extra length shirts sent us into a trance. Images courtesy of AFI

 

Fabiani

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Playing within the fine lines of sartorial style and street wear, Fabiani managed to cater a collection to every man’s taste. Understanding that the South African man seeks comfort first and design second, the brand knows how to merge these elements together to create an aesthetic that excites young men seeking a current yet mature look. Distressed denims paired with impeccably tailored jackets in the finest suiting fabrics were adorned with an array of accessories that will most certainly fly off the shelves. Images courtesy of SDR Photo

 

 

 

 

 

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Winner: Trend Communicator Of The Year at the 2014 AFI Africa Fashion Awards © Gaschette 2015
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Winner: Trend Communicator Of The Year at the 2014 AFI Africa Fashion Awards © Gaschette 2015